Client: TED (Technology Entertainment and Design)
Project: Conference Identity System (theme, logo, poster, and event program)
Message: This logo represents the poetic life changing ideas of the conference as well as the people that make it up. The theme for the conference is “Song of Invention”. The word “of” is turned on its side to represent the icon of a person. The leaf like elements that stem from the “o” or the “head” represent the developing ideas that each notable guest shares with the distinguished visitors of TED.





TED "Song of Invention" Poster




TED "Song of Invention" Event Program





TED "Song of Invention" Event Program





TED "Song of Invention" Event Program